If you want to improve your Pinterest game, this is the post for you. Enid Hwang is the Community Manager at Pinterest, and was one of the first handful of employees there. She spoke to a small group of bloggers at CE Week in NY about how to use Pinterest more effectively, and the information that she gave us would be really useful for all Pinterest users, not just bloggers. Here were my main takeaways:
1) The magic of Pinterest is that it’s curated by people, not machines. Pinning and re-pinning things that you like or find interesting will lead to a better Pinterest experience.
2) HASHTAGS DO NOT MATTER ON PINTEREST. Sorry for the all-caps, but I feel like most people don’t know this. Do not use hashtags on Pinterest. The site doesn’t recognize them, and you’ll look like you don’t know what you’re doing.
3) Create boards about topics you love. Pinterest is a place where people can follow interests, they don’t necessarily have to follow people. The thing that drives me crazy about Twitter is that if I follow a person, I get everything that person is interested in going through my stream. Maybe I want to hear about someone’s travels, but not his love of ferrets. With Pinterest, I can choose to follow only the topics that interest me.
4) Pins are evergreen bookmarks. If I tweet something out or put it on Facebook, it’s going to have a short life. But since the Pinterest algorithm shows pins based on interest and not chronology, pins can have incredibly long lives. My most popular post is for a simple recipe I posted four years ago. It’s been pinned more than 11,000 times and gets a good amount of traffic from Pinterest every single day.
5) Use vertical images. They look better on Pinterest than horizontal ones. And using different images from the same post will keep you from flooding your Pinterest account with the same picture.
6) Installing a Pinterest button on your blog will encourage people to pin your images.
7) A good pin description can be the difference between a few repins and thousands of repins.
8) Pinterest search is based on keywords. To help your pins show up in search, you should think about which words people would use to find your content, and make sure you put those words in the pin’s description. And you should absolutely have keywords in your board titles. For example, “Easy Weeknight Recipes” instead of just “Recipes.” You should also consider putting your blog’s name in your Pinterest profile.
9) Great pins have detailed descriptions, lists, text overlays, and tasteful branding – no giant logos or watermarks. Overlaying text onto a picture or making a collage can indicated to people that the pin does not go to a dead link or spam. (And if you do discover that one of your pins goes to a dead link or spam, fix it or delete it!!)
10) If you can’t keep your boards filled with fresh content, you may have too many boards.
If you found this post helpful, I’d really appreciate a share on Twitter or Facebook, or you could pin this image to Pinterest.