Do you take Facebook quizzes? The Trump campaign used data analytics to take that kind of info, which you gave up voluntarily, and target you with extremely specific political ads. Here’s how they did it, and what you can do to stop it in the future.
Last year, after the election, my co-hosts and I at Parenting Bytes were fired up. In December 2016 we did an entire episode about how Facebook quizzes in general, and Cambridge Analytica in particular, were taking your info and using it against you in ads. We tried to tell you way back then that the Trump campaign had used data analytics at a granular level to help win the election. And I have to say, I was surprised and disappointed when that episode didn’t get much attention. Well, now everyone is paying attention….